SponsoredTweets is a new Twitter advertising platform that connects advertisers with Tweeters. Advertisers can create sponsored conversations on Twitter. Tweeters can earn money for spreading the word.
I can earn Washingtons and Abraham Lincolns using Twitter?! Oh, boy! I always knew that the day would arrive when I could got paid to send out snippets of text and links. Now, only Facebook needs to catch up.
The Big Deal
Are you harming your credibility and influence by injecting sponsored tweets into your Twitter stream?
Of course not.
You see, there is a right way and a wrong way to approach the craze over pocketing as much cash as you can from Twitter. On one side, you’ve all but given up on Twitter and have allowed your feed to be littered with incessant sales pitches to “sign up and experience for yourself the amazing Microsoft Tag! With cool new features, you’re sure to love it!”
I think it’s safe to say that@coopchad is not a fervent user of Twitter.
Unless you are Kim Kardashian, this is not how you should be using Twitter. (I’m assuming you are not a “celebrity.”)
There is a right solution to incorporating advertising into your tweets. Foremost, it should be relevant to your brand, reputation, and your interests. In other words, if you are Target, it’s not in your best interest to send out sponsored tweets about Wal-mart’s latest electronics sale. Ask yourself: would my followers be interested to know about this product?
The next key strategy towards incorporating advertising into your tweets is the rate of frequency. People have very little patience for ads. Avoid sending more than one sponsored tweet each week. That’s my rule. Become a nuisance, and you will suffer the consequences.
Lastly, hide away hints of the tweets as advertising by being personal. Don’t change your tone and allow advertisers to take complete control. Make it sound like a recommendation you are offering to a friend. Sure, you still have to disclose sponsored tweets making you sound like an idiot for trying to sound like you actually care. But, hey. Sure beats this right?
But, it’s soooo tempting to not do it!
Here’s my solution: Every time you receive a new offer, bump up the rate you charge per tweet. Disregard the suggested price, but don’t be unrealistic. No one will pay you a cool Benjamin Franklin when you only have 10 followers, 7 of which are probably spam-bots.
If you so happen to be a celebrity or have been receiving Kim Kardashian-esque offers, disregard everything I have said thus far, and join the ranks with @coopchad as fast as you can. Hey, in this economy, I’m sure you can understand. Find out more about Sponsored Tweets.
Image by Drew Hawkins