Privacy Policy

This privacy policy is provided to ensure our readers of our commitment to protecting the privacy of the personal information that you provide us when browsing this blog.

Information We Request Directly From You

This blog offers a weekly email newsletter for readers to stay up to date on the latest blog posts. Subscribers are asked to provide only their email address, which is stored by our email service provider, MailChimp. They offer one of the best email marketing services around, with users like Smashing Magazine and The Next Web. You can read MailChimp’s privacy policy here.

This Privacy Policy governs the manner in which LonePlacebo collects, uses, maintains and discloses information collected from users (each, a “User”) of the http://loneplacebo.com website (“Site”). This privacy policy applies to the Site and all products and services offered by LonePlacebo.

Personal identification information

We may collect personally identification information from users in a variety of ways, including, but not limited to, when users visit our site, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

Google Analytics

Almost all websites on the Internet have some form of analytics software hosted on their website to track visitor to their site. Google Analytics uses “cookies,” text files that are stored on your computer to help analyze the use of the Site. The information generated by the cookie about your use of the Site (including your IP address) is sent to a Google server in the U.S. and stored there. Google will use this information to evaluate your use of the Site, compiling reports on Site activity for website operators and providing other website activity and internet related services. In addition, Google may also transfer this information to third parties unless if required by law or if third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this site, you consent to the processing of data about you by Google in the manner described and for the aforementioned purpose.

If you do not wish to be tracked by Google Analytics, you can easily opt out of the service.

How we use collected information

LonePlacebo collects and uses Users personal information for the following purposes:

• To improve our Site

We continually strive to improve our website offerings based on the information and feedback we receive from you.

• To administer a content, promotion, survey or other Site feature

To send Users information they agreed to receive about topics we think will be of interest to them.

• To send periodic emails

If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

Sharing your personal information

We do not sell, trade, or rent users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Google Adsense

Some of the ads may be served by Google. Google’s use of the DART cookie enables it to serve ads to Users based on their visit to our Site and other sites on the Internet. DART uses “non personally identifiable information” and does NOT track personal information about you, such as your name, email address, physical address, etc. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at http://www.google.com/privacy_ads.html

Changes to this privacy policy

LonePlacebo has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contact Us

If you have any questions or concerns about this Privacy Policy or want to review, update, correct or delete your personal information collected through the Site, or revoke your consent to use your personal information, you can send us an email via the Contact page with the Subject heading “Privacy Question.”

This document was last updated on June 05, 2011