I first heard about letterbombing in a post on Techcrunch yesterday about two Dutch designers who were able to get a job using Twitter. The idea behind the original letterbomb was that you and a group of friends would leave posts on someone’s wall in order to reserve a section of space. At which point each individual updates their profile picture to a letter, which when combined translates to some message.
The first letterbombs started from Facebook with people targeting popular Facebook Pages like Sarah Palin and Justin Bieber. It was only natural that the idea would soon migrate to other platforms like Twitter.
In the story of how the Dutch designers letterbombed prospective employers for a job, they exploited the followers section in the right column on Twitter.com. Since it is one of the first things users see when they log in to Twitter, it became an easy target for getting their message across.
First, the two created several Twitter accounts, and then uploaded avatars of individual letters that when combined spelled out “HIRE US.” Then, they followed various creative directors on Twitter using these accounts, which made their avatars viewable since they were the most recent followers.
Their efforts was rewarded when Boondoggle Amsterdam’s Gaston Serpenti hired them.
My only question is…why not just send them successive mentions from each account instead? These creative directors aren’t Justin Bieber so there’s a good chance their message won’t be drowned out by others.