Awhile ago, I discovered one of my most frequently used Twitter tools in Timely, which automagically posts your tweets for you based on their optimal times. (Quora thread on how Timely works.) Timely was a product built by the folks at Flowtown, a social media marketing company founded by Ethan Bloch and Dan Martell. I thought it would be cool to email Ethan some questions for an interview, and luckily he responded. In our discussion, I asked him about the origins of Timely, Flowtown’s recent evolution, and some of the things he’s learned as a startup founder.

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