You are now looking at the fourth major iteration of LonePlacebo. For the 0.05% of you RSS readers, I recommend opening this article in a browser window.
Lovingly dubbed “Gravity” for no particular reason other than the fact that I had recently watched the movie while I was contemplating a name for my WordPress theme, this new design is all about a great mobile reading experience. For the very first time, LonePlacebo is fully responsive, or in layman’s terms, it will “look good” on most devices (translation: no more pinching and zooming on mobile touch displays).
For a couple years, I relied on the WPtouch plugin as a stopgap measure for a native mobile theme. It worked, for the most part anyways, despite relying on an outdated method of detecting user agents to serve mobile stylesheets. Ultimately, it was better to have it than not.
Go ahead, resize your browser window to different dimensions and let me know what you think. Also, check the site on your Fire Phone and let me know if you can find it.
Finally, there is a new logo.
Simplicity is always a critical goal when it comes to redesigning something as timeless as a logo. I wanted to do away with the excessive shadows, adapt the color scheme to be more intelligent yet playful. In the end, I removed the eye and neck (you cruel psychopath!!!), incorporated a tan-yellow to balance the red, and softened the edges. I’m satisfied with how this turned out and would love to hear your thoughts on it. Remember to be gentle.
For the typographically curious, the font being used in the “LP” is Allerta. I used the incredible Sketch 3 to design the logo. Fun fact: the first LonePlacebo logo was created in Microsoft Paint and its successor in Photoshop.
I wanted to specifically call out Daniel Ignacio for his exhaustive but remarkably nuanced feedback he provided to me early in this project. He’s probably disappointed that I wasn’t able to address 90% of the issues he identified. Daniel, your feedback was immensely valuable.