Facebook advertising doesn’t work because they focus on showing you ads based on who you are, not what problem you are trying to solve.
Is advertising on Facebook worth it? Zuckberberg and Co. will no doubt continue to answer that question in the months ahead. Wall Street has been at best dubious with these concerns, with the company’s stock already trading 20% below their IPO price.
In contrast, Google is raking in billions through advertising on its search engine. That’s what Somer says is the difference between the two companies. Facebook presents ads based on your gender, age, and your location. Google presents ads when you are trying to buy a new camera.